The Ego, And It’s 0wned (2023). EEG data, Ethereum DApp.
Identity and intimate experience quantified, commodified, and exploited, in hypercapitalist exchange.
The NFTs of The Ego, and It's 0wned combine EEG brain wave recordings of intense experiences with smooth data visualization aesthetics to produce a critical encounter with subjectivity, representation, and capitalism.
NFTs allow the commodification of previously unenclosed phenomena from the commons of our shared experience. By doing so they expand the reach of the capitalist regime of property and ownership. The recognition of new labouring subjects also ultimately has this effect. Affective labour, cognitive surpluses, minority experience — whatever the critical impetus for formalizing each of these concepts may have originally been it ultimately renders them tractable to capital over time.
Series size: 24.