Ad Space

Ad Space is a collection of 111 found compositions using a chrome extension Mika built, which removes all the content of a website leaving only the ads.

As part of her ongoing exploration of the systems behind personalized ads, Mika uses her chrome extension to unlock a browser experience that is 100% personalized for the user.

Each composition reveals the infrastructure we rarely see.
Behind every personalized ad placement, AI systems and targeting algorithms process our browsing patterns, search history and online behaviors to build profiles and predict our interests.

By removing everything else, the work reveals what sustains the "free and open" internet.
Our private lives are converted into data, bought and sold for access to our attention.