Ad Campaign, 1976

Bourdin's practice was one that made up its own rules while exploring the arenas of Surrealism, theatricality, absurdism, and sublimity. To the extent that a photographer's job is to show viewers interpretations of the world, Bourdin’s pictures crafted worlds in which there was no such thing as ordinary, and that all visions were cloaked in alluring and provocative sexuality. The genius that is stamped upon the legacy of Guy Bourdin is found in his inventiveness, enthusiasm, and fearlessness, qualities that define great art, great fashion, and great erotisicism in equal measures.

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