In Bloom is a digital art installation that explores the proliferation and permeation of digitized memory in the post internet age. In partnership with Bang & Olufsen, presented by Priska Pasquer Gallery for Art Düsseldorf 2022.
The piece conceptually, is a viscerally layered amalgamation of symbolism and visual poetry. Each of the five screens display NFT pieces created from remixed source material comprised of various stock imagery that conflate an assortment of lush floral scenery, ultimately transforming the B&O showroom into an intimate digital garden. Stylistically rendered in a lo-fi aesthetic, there is a subtle emphasis on painterly compositions that pay homage to classic still life and landscape sensibilities. Although the narrative elements and evocative allusions of each viewing plane serve as intermediary links to a not so distant past (framed as a fresh memory of springtime), they poignantly illustrate the internet’s role in shaping our memories and our perception of a carefully edited reality resulting from our predestined assimilation with new media technologies.
The B&O showroom makes an ideal environment to experience the piece, facilitating a direct juxtaposition of the organic properties of nature and manmade technology in which both the viewer’s participation and surroundings are reflected. Thus, an induced nostalgia coloring one’s personal experience becomes a consequentiality; exemplifying the artist’s ability to redefine nostalgia as an almost palpable circumstance that is well preserved in the psychological textures of the work. This digital floral garden attempts to locate the youthful pulse of fleeting memories, fragments culled and pieced together in an age when memory itself has been inevitably digitized.