Glad to introduce the 6th piece in the Word. collection on SuperRare. In this artwork we are going back to 1931, the year Aldous Huxley wrote the book Brave New World while living in Sanary-sur-Mer, France. The algorithm took the book text and created a special layout which speaks deeply to the contemporary moment we find ourselves in 2024, a time marked by seismic shifts and challenges to established norms.
The red arrow, formed from Huxley's text, symbolizes resistance and progression against the prevailing order—the "old guard," represented by the black arrows. Huxley’s novel, which critiques a future society consumed by conformity and complacency, resonates now more than ever as we collectively question traditional systems and structures that have long gone unchallenged. Just as the red arrow presses forward, refusing to yield to the black arrows that attempt to push it back, we see individuals, movements, and ideas today that challenge long-standing paradigms.
Each arrow in the artwork is densely constructed from sentences and phrases of Huxley’s prose, reminding viewers of the book's rich commentary on humanity's struggle for autonomy in a mechanized, controlled world. The use of color to distinguish between the directions amplifies this tension: the red arrow’s vibrancy contrasts sharply with the muted black, emphasizing the boldness required to stand against forces that resist change.
In this sense, the artwork doesn’t just visualize Brave New World; it reinterprets it for a modern audience, inviting us to reflect on the power dynamics that shape our world. The algorithm placement of each letter, each word, within these arrows mirrors the careful orchestration of societal influences in Huxley's dystopian world, where individualism is systematically suppressed. But here, the red arrow reclaims that individuality, symbolizing hope and courage for those who seek a future different from the one imposed on them.
This artwork is both a homage to Huxley’s vision and a powerful reminder of the ongoing human pursuit of freedom and change. As we face our own “brave new world” moment as we approach 2025, this piece challenges us to ask ourselves: will we allow ourselves to be directed by the forces around us, or will we push forward, creating new paths that break free from conformity.
About the collection:
Over a period of 33 days, the Word. collection will evolve daily to encompass various historically significant texts, each rendered into unique visual representations through an evolving generative algorithm. Each piece serves as a focal point, capturing moments where written words have irrevocably altered the course of human evolution in various languages and from different cultures and eras.
