Yatreda

Yatreda ያጥሬዳ is a family-based collective of artists from Ethiopia, led by creative director Kiya Tadele, who create digital artwork in the style of tizita—a profound sense of nostalgia and longing for the past. Combining childhood musings, oral history, and folk tales with the rich history and legends cherished by modern Ethiopians, Yatreda’s work invites viewers to contemplate the cyclical nature of history.

In a fusion of tradition and innovation, Yatreda mints their artwork on the blockchain, employing a 21st-century approach to preserving history. This peer-to-peer, shared online record of transactions enables them to immortalize African legends, folk dances, and endangered cultural styles for eternity, reflecting their mission to rediscover Africa’s original self once again. Their art bridges the ancient and the contemporary, ensuring that Ethiopia’s cultural legacy is both celebrated today and safeguarded into the future.