Elena is the Global Head of Online Sales at David Zwirner, where she leads programming and strategy for the gallery’s worldwide digital sales channels. In Soboleva’s tenure, the gallery has pioneered an online secondary market consignment tool, global livestream selling events, interactive art fair digital presentations, WeChat online sales series, among other industry innovations and 100+ online presentations. Elena has over a decade of experience in the art and technology space. Before joining David Zwirner, she was the Lead Curator at Artsy, working on early collector growth for the platform and curating commissions, performances and site-specific installations for brand partners including Gucci, Dior, UBS, Microsoft HoloLens, and Snapchat. She is also a curator and co-founded The Embassy art space in Brussels.