hAyDiRoKeT

Mert Keskin, known online as hAyDiRoKeT, is a digital artist whose work merges glitch aesthetics, digital nostalgia, and internet culture. Emerging from the late ‘90s Amiga Demoscene, his practice explores the fluidity of online expression through animation, GIFs, and mixed-media experiments.

With over 18 billion views on Giphy, Keskin’s GIFs have become integral to the visual language of the internet. His work has been exhibited at institutions including the Whitney Museum, Museum of the Moving Image, and the Smithsonian, as well as independent galleries and digital art festivals.

Beyond exhibitions, Keskin has collaborated with brands such as Ferragamo, Puma, Converse, and MTV, bridging the gap between digital art, fashion, and music. His work captures and reimagines internet culture, transforming ephemeral moments into lasting digital artifacts.